What do you do when someone takes aim at your business?
They want to destroy you. Take food from your table. Humiliate you. They’re telling customers that they don’t deserve you.
Do not ignore them.
If President Trump has taught us anything, adapt fast. Don’t be sure that conventional methods are your best way out.
Chesty Puller, the legendary USMC general, radioed to HQ that he was surrounded. I got the bastards where I want them, Chesty screamed over artillery. Chesty would not carry a knife to a gun fight. He would show up with a bandoleer draped across his chest, .45, grenades, rifle.
Are you prepared to for that kind of engagement?
There’s something about an individual who’s not afraid to die that makes a point to someone who is, so don’t rollover. Fight for what’s yours.
Guys believe that we are natural warriors – maybe, not. Women jump in close quarters. They pull hair, scratch, kick and bite. Chicks don’t quit until one of them walks away victorious. Don’t expect them to care about style points for perfect punches.
Guys send certified mail asking adversaries if they’re being stupid on purpose or by accident. Women are more direct.
If a competitor wants to mix it up, learn to fight like a girl.